Brand Consulting.
Creative Design.
Fresh Thinking.

We’ve got the remedy for your refresh.

At Brand Tonic, we blend strategy, creativity, and thoughtful design to help organizations big and small build authentic, standout brands. Whether you’re starting from scratch, refreshing your look, or launching something big, we’ll guide you from brand concept to full implementation—with heart, clarity, and style.

A boutique branding and design agency in Traverse City, we love delivering creative strategies to organizations across Michigan and beyond. We’re thinkers. We’re doers. And we’re ready to partner with you!

Branding, design, and marketing agency in Traverse City, Michigan
  • A person holding a bottle of Iron Fish Distillery bourbon whiskey with a lake and greenery in the background
  • A photo showing various documents, including a Rotary Charities annual report cover featuring a sunset landscape with trees and a pond, and a photograph of two women and a young girl standing in a cornfield, smiling at the camera.
  • A collage promoting the work of the Leelanau Conservancy. It features forest trails, a person hiking through woods, lake and water scenes, and various messages about land preservation, stewardship, and connecting with nature.
  • Photo of a northern Michigan nonprofit organization's annual report.
  • Art direction for photography shoot.
Branding and marketing services for nonprofit organizations, small businesses, and fundraising campaigns in Michigan.
Located near downtown Traverse City, Michigan

We’re a creative agency focused on brand consulting and design services for businesses, nonprofits, and fundraising campaigns. From visual identity and storytelling to strategic messaging and full collateral rollouts, we help you define your brand—and bring it to life across every touchpoint.

Whether you’re launching a new business, spearheading a nonprofit initiative, planning a capital campaign, or looking to refresh your current brand, we’re here to help make your vision clear, consistent, and effective.

“Brand Tonic did an exceptional job of shepherding our organization through the logo refresh process after having the same logo for more than 35 years. They understood the importance of bringing along stakeholders. They were thoughtful, creative, and insightful, ultimately creating a look that felt familiar yet fresh, an evolution we all felt was right for us.”

— Happy Client